Tag Archives: Fox Shox

FOX – Lars Sternberg Getting His Braaap On

Lars Sternberg is one of my favourite riders to watch, his style is so fast and aggressive it looks like he has a motor. Maybe that’s why FOX thought he’d be the perfect athlete to showcase their new fork, the 2014 FOX 36. The goal for this video was to highlight the new fork and FOX’s motocross heritage in a unique way: FOX asked me to add in audio from a two-stroke dirt bike. It’s the sound some riders imagine when they’re hitting a sweet corner, and hopefully it reminds viewers of their childhood (and sticking hockey cards in their spokes).